I plan, activate and optimise digital campaigns across channels — using data to turn media activity into measurable business outcomes.
DV360 campaign activation, audience structuring and delivery optimisation for a market-launch client.
LinkedIn B2B demand generation and content-led targeting for a healthcare-sector campaign.
Full-funnel channel strategy, budget modelling and KPI design across Instagram and DV360.
Turning platform and analytics data into client-facing recommendations, not just delivery numbers.
One consistent approach: strategy, activation, optimisation and measurable outcomes.
Activating a DV360 programmatic launch for a premium product entering the Bangalore market — from audience structure through to optimisation and reporting.
Turning a research insight into a content-led LinkedIn demand-generation campaign for UK healthcare decision-makers.
A three-week media plan reconciling awareness and performance budgets into a single, defensible number.
Experience across the platforms used to plan, activate, measure and optimise digital media.
I work across programmatic, paid social, campaign planning and performance analysis — with hands-on DV360 activation and LinkedIn demand-generation experience, supported by several years in marketing and communications across global markets.
That background shapes how I approach media: I read a brief for what it's really asking, translate an audience into a platform structure, and stay close to the data after a campaign goes live — not just to report delivery, but to explain what changed and why.